Growing Aleena Rais to 1.4 million Instagram followers

Daily short-form content and a 14-day Hindi-to-English slang challenge series that pulled 41k to 54k views per reel.

1.4M

Instagram followers

at the time of this portfolio

825

Posts published

41k to 54k

Views per challenge reel

14-day series

YouTube subscribers

channel

The problem

A creator with a 5 million subscriber YouTube channel needed an Instagram presence that grew on its own instead of borrowing from YouTube.

Built a repeatable reel format: one slang, one day, one hook, with consistent framing and captions so every episode was recognisable in the feed.

Ran the series as a 14-day challenge so followers had a reason to come back tomorrow.

Kept the posting cadence daily and reused the best-performing hooks across formats.

The account crossed 1.4 million followers, with challenge episodes drawing 41k to 54k views each.

Two months, five people, zero fees. If it is a fit you hear back within one working day.